IDEA Press - Business Week - International Design Excellence Gold Award - Research Category
IDEA Press - IDSA - International Design Excellence Gold Award - Research Category
Colorblind - Alignment - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Analysis - Impact - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Analysis - Impact 2 - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Analysis - Motivation - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Analysis - Life Cycle - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Analysis - Sincerity - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Analysis - Sincerity Ads - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Colorblind - Implications - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Marketing Framework - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Framework - Prius Example - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Prius Example - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Take Aways - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
Colorblind Results - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions. 2009 International Design Excellence Gold Award - Research Category
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Colorblind - Research & Analysis
Allison Werner
User Researcher Framingham, MA