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IDEA Press - Business Week - International Design Excellence Gold Award - Research Category
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IDEA Press - IDSA - International Design Excellence Gold Award - Research Category
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Colorblind - Alignment - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
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Analysis - Impact - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
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Analysis - Impact 2 - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
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Analysis - Motivation - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
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Analysis - Life Cycle - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
![](https://s3images.coroflot.com/user_files/individual_files/188836_kQC7Xx6D8jObLFSpmwon1ylAR.jpg)
Analysis - Sincerity - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
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Analysis - Sincerity Ads - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
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Colorblind - Implications - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
![](https://s3images.coroflot.com/user_files/individual_files/188836_mV7ZOYWxejPKY5PQH0iAJXOwr.jpg)
Marketing Framework - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
![](https://s3images.coroflot.com/user_files/individual_files/188836_NqpkeMXz_NeXrN0kLqEJLu1Hr.jpg)
Framework - Prius Example - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
![](https://s3images.coroflot.com/user_files/individual_files/188836_RkPrY7PnABfquhJcdW_GnwGDu.jpg)
Prius Example - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
![](https://s3images.coroflot.com/user_files/individual_files/188836_3dGZmjHr00Yh1laIGz9FljVY3.jpg)
Take Aways - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
![](https://s3images.coroflot.com/user_files/individual_files/188836_4jQzKMWzl6TurXFSlF1glWiLo.jpg)
Colorblind Results - The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 6,500 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.
2009 International Design Excellence Gold Award - Research Category
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