Generating Metaphors using a journey map - I wanted to design a site for people who would like to see a Broadway show. I looked at the journey of a Broadway experience from start to finish and used metaphor brainstorming for inspiration. From the brainstorming and deconstruction I will took one main idea and several smaller ones and create a rough sketch.
Generating Metaphors - I generated metaphors associated with each touch point along the Broadway journey
Deconstruction of metaphors - The following four metaphors were deconstructed to generate ideas for the requirements and features for the problem statement.
Deconstruction of Metaphors - The following four metaphors were deconstructed to generate ideas for the requirements and features for the problem statement.
Deconstruction of Metaphors - The following four metaphors were deconstructed to generate ideas for the requirements and features for the problem statement.
Deconstructing the Metaphors - The following four metaphors were deconstructed to generate ideas for the requirements and features for the problem statement.
Requirement and Feature Generation
Sketch of the Idea - The following are five slides that could be included in the Broadway Experience Website. They illustrate a sample experience using the online consultant. I used Power Point to sketch each page.
The experience starts as the online consultant tries to determine the user’s needs. This user needs help choosing a show and planning the details.
Sketch of the Idea - The online consultant suggests different methods for the user to determine a show.
Sketch of the Idea - The user will do a diagnostic test to determine the best show for them. As they move various sliders different shows will fade away based on algorithms of people like them.
Sketch of the Idea - The site will present options and the user can hover over each option to get more information about the show like: story line, what the audience is like, how much tickets usually cost, where the theater is, and how the show was rated by people like him or her.
Sketch of the Idea - After selecting a show the online consultant will help the user make trade-offs between price and experience on different aspects of the trip like, when to go, what seats to get, how to get there, where to eat, etc. The consultant would then send the user everything that they need in a handy package.
After the trip to Broadway, the user would be asked to rate his or her experience on various aspects and the data would be used to further enhance the site’s algorithms.
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Broadway Experience Metaphor