3-hour-book project on the future of Advertising.

Writing a book in 3 hours sheds light on our generations'--the Millennials' perspective on the future of Advertising. This was a class project for Prof. Edward Boches' Strategic Creative Development class. My contribution includes writing chapter 2. A case study is also included.

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Avinanda Mukherjee
Digital Strategy,Mobile and Social Media Intern at refine+focus Cambridge, MA