5 in 1 Identity - Logo, business cards and letterhead for a new design collective and store based in Brooklyn, New York. The logo breaks down the numbers 5 and 1 to shows how various pieces are working together within and for a bigger entity. Each member of the collective can configure the logo to "self-brand" within the collective while remaining part of the larger whole.
Elemental Identity + Stationary - A full branding and identity package for a recently launched architectural practice in New York. The logo is of ultimate simplicity and the printed materials have a tactile quality as the interaction of the materials attracts touch and represents, on a small scale, how architecture affects daily life. The system design is based on the golden ratio, prominent throughout the architecture of nature. The ratio guides the layout of each of the identitys components. Website: www.elementalnyc.com
120 Greenwich Brochure - More than just a sales brochure, this piece became a guide to the neighborhood for future tenants of 120 Greenwich, a development built in lower Manhattan. Photography of the neighborhood was complemented by intimate moments of the interior spaces. Creative direction with Liska & Associates.
Michelle Fantaci Jewelry Identity - Logo and collateral materials for up and coming jewelry designer based in New York. The watercolor mark is reflective of the organic forms that influence her collection. Small jewelry bags were also produced with the logo and are accompanied by a description/thank you card. The identity was then translated online. http://www.michellefantaci.com
Eleven Times Square Logo - Eleven Times Square is a new commercial development rising at the corner of 42nd Street and 8th Avenue in New York. The logo reflects the contrast presented by this corner as light and energy meets the a new hub of the business world. The letterforms themselves create this distinction of the two faces of the building. Creative direction with The Rooster Design Group.
Spitting London - This book depicts wanderings through London, mapped through the markings of gum on the street. It is a way of reading a disorienting city: it is almost anthropological, and in the same breath it talks about space entangled with moments in time. The project also takes the form of a short film and a poster.
Gottino Identity + Collateral - Identity, menus, signage and collateral items designed for a new Italian wine bar opened New Yorks Greenwich Village. The identity imbues 18th century iconography with a bit of modernity. The various materials, from the wine list to the matchbox, all look to evoke the classic Italian experience when one steps inside the bar. Designed in collaboration with 5 in 1.
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