The retail experience which is about the store experience and service offered by brands is equally and sometimes more important than the goods being sold themselves.
The concept for the retail store for La Bottega for the year 2015 is creating a unique in-store experience. The intension was to create something new for the La Bottega, Pordenone client. The theme was inspired from fashion library, where music, books and fashion come together and each item is curated to present a store image and language, which will be in tune with the Pordenone customer as well as people travelling to Pordenone. The space is almost hundred percent designed and you will find our inspiration throughout the store. The inspiration was derived from the old world charm of wine cellars and old libraries. The garments have displayed in hangers inspired from pages of a book.
Thus came the idea to call the store BILBIOTECA DI MODA, “The fashion library”.