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YY Sports Logo (recolor) - YY Sports is the largest shoe manufacturer in the world, producing shoes for Nike, Reebok, Adidas, and more.
I did YY Sports' warm re-color, not the original mark. Logo was originally every color of the rainbow. YY Sports used this warm version everywhere - bags, tag, shops, etc - for several years around the '08 Olympic period.
YY Sports multimedia
YY Sports Multimedia - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports Multimedia - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports Multimedia
YY Sports Multimedia + Warm Logo - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports Multimedia - Warm Logo - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports multimedia
YY Sports multimedia - YY Sports is the world's largest shoe and athletic-wear producer, manufacturing for the NBA, Nike, Adidas, Converse, Reebok, Puma, The North Face, etc. The background is a kaleidoscopic view of a lily, used for internal presentations. I did the logo-coloring here, their 1st warm-tone version. Unfortunately, they stole the coloring and put it everywhere the next season - bags, stores, shoe boxes, etc. Didn't pay. Argh.
YY Sports Multimedia - Warm - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports Multimedia - Warm - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports Multimedia - Warm - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports Multimedia - Cover - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
YY Sports Multimedia - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-worked the YY Sports logo, producing its first warm-tone version.
YY Sports Multimedia - Warm Logo - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
YY Sports Multimedia - Multi-purpose multimedia images for YY Sports, world's largest shoe producer and retailer (for Nike, Adidas, Reebok, Kappa, Converse, the North Face, the NBA, etc).
Background executed through a unique kaleidoscopic optical/digital process, starting with a calla lily.
Also re-colored the logo, producing YY Sports' first warm-tone version. This coloring was promoted and maintained as the standard throughout the Olympics period.
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web & media
Various projects for web.
Contact Ava Creative at helloavacreative@gmail.com
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Freelance, Full-time, Moonlighting
AVA Creative
Creative Director, Photographer, Identity & Branding Consultant
Lima, Peru