Heineken Ideas Brewery Sustainable Packaging Challenge - Amsterdam, Netherlands
Perhaps it is quite nonsense to imagine Heineken being a beer which is locally producible from a special beer effervescent tablet packed in a reused paper, but we will see it sooner or later. All you need is some water (even from a sprinter if you are a nature fan) & the tablet. It fits neatly your pocket, easy to take, transport etc. No bottles, no beer cans, less weight, less trouble and even the water is cheaper in a pub. Cheers
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