City of Tacoma - Bike Safety Campaign. The City of Tacoma took a big risk on these racy ads, but we were thrilled and welcomed the controversy in order to help people remember to ride safely. The campaign made it to just a few applications--sadly, Pierce Transit modified the ads for their buses and made them much tamer. Nonetheless, the message made it out there “Ride Safe Tacoma”.. My role: Art Director/Designer. Project created at Rusty George Creative.