HD11 XE Ultrasound System - Design of a new mid-range ultrasound machine. This product is currently selling at 15% above projected expectations. iF award winner
HD11 XE Ultrasound System - Design of a new mid-range ultrasound machine. This product is currently selling at 15% above projected expectations. iF award winner
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Philips Medical Systems Ultrasound HD11

Philips HD11 Ultrasound Machine
Role: Lead Designer
I was a new hire into Philips Design North American Design team. My role was to work with a newly acquired business by Philips. The development team used to be HP Medical. We had to harmonize the products to the rest of the Philips medical products. This was a good exercise in form development and patience with the development team. Being new to the process for this line of business was a challenge for me. Everyone was essentially new to Philips Design and the Philips Design process

Antonio Latto
Design Director Latitude at Dell Technologies Austin, TX