Identity for Spynergy Cycling Gyms - I was inspired by the movement of a bike wheel and the wheel's spokes. I created a logo that captured that movement as well as the energy in the studio's name.
The Pohly Company Holiday Party Evite - An Evite for a Spanish themed holiday party. I researched Flamenco dancers as well as traditional Spanish art work to design this illustrative invitation. I worked closely with the web programmer to create intuitive navigation.
Poster for the Telluride Foundation - A series of four posters to promote the Telluride Foundation, a non-profit organization in Telluride Colorado.
Arietta Special Order Merchandiser and Spec Book - Arietta Range Hoods merchandiser for Home Depot stores. The merchandiser includes a large spec book containing special order hoods and a take away brochure. The brochure contains all the hoods, both in stock and special order.
Kohler PVD Merchandiser Concepts - The purpose of this project was to develop a range of fixture and graphic communication concepts for a global PVD merchandising system that works within a retail and showroom environment and are appropriate for a post, end cap, side cap, or freestanding display. The merchandisers purpose is to educate the consumer about the PVD technology, the types of faucet finishes available and the product durability.
Kohler Packaging Brand Guidelines - A Brand Guidlines Book for Kohler's high end faucet packaging
Identity for Barometrix Software Company
Jeweled Scarab Wine Bottles - The purpose of this project was to design a label for a wine bottle. I was inspired by an article in National Geographic Magazine on jeweled scarabs. I thought the illustrations picked up the jewel colors that reflect through the wine bottle.
Mozart Concert Poster - The purpose of this project was to design a poster for a mozart concert using only the typography to capture mozart's music.
Typographic Word Expressions - The purpose of this typography project was to capture the meaning of the word using only the typography.
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Print and Web Design
Alexandra Tirer
Graphic Designer New York, NY