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Nokia - Just Got Simple
Contracted for a week to develop concepts for Nokia, the role quickly turned into more. The concpet that I created grew and grew as Nokia wanted to see how it would work outdoor, and in various print verisons then online and instore. The resulting range of work and supporting guide material required 6 months of work to produce.
The core idea was clear but the reason behind it required us to defend, explain, and justify our direction; we were pushing the brand to reflect the need for change, to tell a different story.
