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CUB Web Game

Launched as a way to win a starting slot in the richest foot race in Australia, The Plastic Cup Game was designed to test your skills in avoiding obsticals while carrying a cup of beer. The Plastic Cup race has a cash prize of $100,000 in it's first year and has increased each year since it was launched.

Taking over this project with the concept in place but much to do. I started by meeting the game programming company and establishing a way of working together. Creating the right level of challenge in the game saw me designing the layout of the track and after it was programmed I could fine tune for just the right level of difficulty.

The resulting game was very well received by both client and public with over 55,000 games played.

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Ross Stewart
Creative Director, Experience Design at SapientNitro San Francisco, CA