Allison Spitaels

We had to redesign a logo for 1 of 3 pre-existing companies. I chose Ecovative Design; a company that makes plastic replacement products with mushrooms, their main focus is in the packaging industry. They grow sustainable material, that is ecofriendly, and compostable into any shape. My logo shows the mushroom heart of the company and the eco-conscious focus of the company while the two parts come together to make a lowercase e. The logo had to applied to a stationary set and have an accompanying process book documenting the concept's evolution.

• Branding & Corporate Identity
• Graphic Design