Watching a cricket match is not just sitting in front of TV and going through it. Passionate fans, prepare for it, they ensure everything they need with them to enjoy it, is there with them. There's a ritual to it, and they follow it. Pringles relates to this fan, it's always ready for a party, and best buddy to watch a game with. So during IPL 2017. Pringles launched a campaign, asking cricket fans to be match ready. This was done through a varied social media activations, and brand led communication, to keep the fans engaged, and make the match watching even more fun. From creating Vuvuzela's with Pringles can, to challenging fans to Hit-a-Can games to Pringles own cricktionary.
Otrivin is known to clear out blocked nose. During the season change, when cases of blocked nose is at their highest. Otrivin launched their campaign on all media channels, highlighting the benefit of how Otrivin clears out blocked nose. On digital channels, rather than running short edits of the main film itself, we created media contextual ads. On youtube, the moment you click a video, you expect it to start immediately. Using the Bumper ad (6 seconder ad) property, we created an ad, which at first looks like, your video is unavailable because of signal outage, and then smartly plugging in the product benefit, to ensure the outage is out, and you continue with your video.
Getting kids to eat is one epic struggle. Because kids are constantly distracted. Distracted by things other than the food that’s in front of them. So it follows that the best way to get kids to eat – ‘minus the fuss’ – is by appealing to their imagination. By turning the simple act of eating a meal/ snack into an imaginative experience. Complete with textures, shapes, colours and stories.
In a way "Feeding their Imagination". We created short Youtube bumper ads, to deliver the message to our TG Mom's.
In a way "Feeding their Imagination". We created short Youtube bumper ads, to deliver the message to our TG Mom's.
Launching ChocoFills in India.
Facebook innovation for Pringles on the eve of Diwali 2017
Pringles twist on Valentines Day.
Youtube bumper ad for Sensodyne.
Using Ice-lolly which is a very common sensitivity trigger, we highlighted how not dealing with sensitivity can make the problem worse over time.
Using Ice-lolly which is a very common sensitivity trigger, we highlighted how not dealing with sensitivity can make the problem worse over time.
A youtube takeover video, created to highlight how using Office 365 Lync, teams can work together and collaborate to create great work.
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Videos + Animation
Video creation work done on various brands, from creating Bumper ads for Youtube, to PreRoll ads, case study videos etc.
