How do we usually talk about Microsoft Office? We use jargon like ‘efficiency’ ‘productivity’ and ‘mobility’. We talk about product benefits and the advantages to customer’s business.
But Facebook is a place for chatter. It’s a place for a break from work stress and professional speak. The product-heavy, aimed-at-sale communication may not always work here. The audience on FB is fickle and is looking for content that is easy, fun, relatable and shareable.
We decided to talk to this audience using everyday humour from their own office space – the place they spend most of their waking hours in. The insights from an average workplace cut across all cities, offices, age groups and job profiles
Social post for Kellogg's Chocofill, catching on the IPL fever
TO create buzz around IPL, Pringles created their own Cricktionary. Using the iconic Pringles can as a creative device, we redifined the cricketing terms for the fan.
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