Ashley Park

Self promotion - Business card, post card, letter design. It is a hard copy portfolio.

Fragrant card - How many cards do you keep in your purse? This fragrant card is used for National Tax Service which is attached to the government of Korea. The idea of fragrant card is for consumer and business to reduce their tax. The aim of this card is to make more people bring the card by understanding people who do not carry their all cards. When rubbing the patch, sweet smells spread out. The different colours of the card distinguishes consumer card from business card.

map drawing - This is a full coloured map of a new town in Seoul, Korea. On the map, all buildings, apartments and subway station is shown clearly by using combinations of vivid and pastel colours. The names of buildings, apartments and schools are contained. Different regions of the map are coloured differently to illustrate what the space is used for. All house numbers are clearly written on the map and a pink dot line with a big title divides the new town space.

Music Video cut - The major topic of this music video is ‘daily life’ and the main title is ‘free-time’ that is based on the music-Faking the Books, which has peaceful and calm mood over all. Then, the contents are the things that I able to do or want to do in free times. After taking pictures, the pictures were stylized by the Photoshop program so that they go well with the music. The stylized pictures seems like sketched.

Babel tower animation cut - Story of babel tower. The original file is flash.