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oneVessel Identity
Identity / Print
- Over time the branding for oneVessel had become watered-down and inconsistent, and began overwhelming the products, which should be the focus. Including images of the products meant that print materials were redundant and would become outdated as new products were released, requiring them to be updated before existing materials were used.
+ The logo was designed to be subtle in order put the designs first, and I returned to that concept for the other materials. While simple, the updated identity is bold, flexible, and puts the products and designs in the spotlight without an expiration date.