Ashley Reinke

Print / Art Direction
- Existing wholesale catalogs were cramped for space and overwhelming for customers. With too many products on each spread and small images, new and top selling items would be overlooked, while customers continued buying what they already knew.
+ Catalogs now have two ways to view products: by design category and body style. Customers can see large images of all designs, and they are all featured in categories to highlight their intended audience and inspire customers to merchandise using a variety of products. In the index, products can be viewed by body style, for customers looking for products with a specific function.

• Graphic Design
• Art Direction