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Cloudbridge Identity
Identity / Print / Web
- Existing website and materials were inconsistent, important information was difficult to find, and interesting facts were buried in long pages of solid text.
+ Redesign gives this non-profit a professional appearance and makes vital information easier to find. The website is inviting rather than overwhelming, and is designed to encourage organic exploration. By featuring random facts and images in a sidebar, people can choose whether to stick with quick facts or click through to more thorough information.
+ To help align the print materials with their purpose, I chose a banana paper made from post-industrial waste from Costa Rica and eco-friendly printing processes.