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Sherwin-Williams Paint Chip Booklet
These fan-style, paint chip swatch books are designed as a 3D extension of the revised Sherwin-Williams brand. The books use the form of the logo to create cohesiveness with the brand. The Colormix 2016 Color Forecast book combines the four color collections (Pura Vida, Mas Amour Por Favor, Nouveau Narrative, and Trajectory) into a single portable entity for the consumer. The book for the Global Garden collection is crafted with seed paper and encourages the consumer to plant the swatches once they’ve gotten everything they need from it, helping to promote a more environmentally aware company, as well as to create a more interactive experience.
