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Gilbert House Children's Musuem


This collaborative identity for Gilbert House Children’s Museum is designed as an update to their current brand and reminiscent of their well-known “bubble girl” logo. The use of the reversed out girl in a circular containment shape evokes a more modern take while still be recognizable to the community. The extension of the logo family uses three other children interacting with the most popular exhibits within the museum. A clean, sans serif typeface is used to tie in with the openness and playfulness of the identity. Social media icons and headers were also provided to help promote the new identity.

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Paige Asay
Graphic Designer Portland, OR