Ferrarelle entrusted the restyling of the iconic Vitasnella bottle to the design center of P.E.T. Engineering.
The restyling, entrusted to the design center of P.E.T. Engineering, appealed to the benefits of the brand’s promise, which is the feeling of being fit, translated into a container with a tapered and harmonious shape, obtained thanks to a change of the proportions of the upper and lower parts of the bottle.
The lightness is visually represented by removing the complex decoration of the previous version and inserting a graphic garnish, which starts from the shoulder and flows sinuously along the body symbolizing how water enters the body and the elimination of excess fluids and toxins.
The graphic ornament, apart from being a meaningful element, becomes structural and strengthens the grip area, which was developed according to ergonomic and anthropometric factors, making of the packaging the perfect tool for a physical exercise common for everybody: drinking Vitasnella water.
