This display is for celebrating Hamley's 250th anniversary and is a pop-up concept. The design is an iteration of my character shadow display concept using the concept of semiotics. It is a pumpkin Cinderella Carriage where children can climb into and play with the interactive window.
The development and production stages of my design
The window will have the numbers 2,5, and 0 arranged randomly. On touching the screen the numbers re-arrange to form shadows of cartoon characters. In this case shadows of characters from the story of Cinderella.
The finger becomes the source of light on touching the screen, and on moving the finger the direction of the source of light changes, hence the numbers rearrange to form a shadow in a different direction. When the finger is removed and put again onto the screen the character changes.
Shadows from the story of Cinderella
An iteration of my concept. This is a display of Magic Mirrors; these have corresponding frames of certain cartoons or Disney characters. The interactive touch screen in placed on the mirrors where people can interact with them. On touching them the shadows of characters appear as the numbers get re-arranged.
I took reference for the carriage from this image.
Another iteration of my concept. This is a Trampoline display where children can jump and touch the interactive screen on top, which has a random arrangement of numbers 2,5 and 0. On touching the screen the numbers re-arrange to form shadows of cartoon characters.
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The Cinderella Pumpkin Carriage
The brief given was to design a visual identity for Hamleys 250th anniversary celebration.
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