Arushi Nayar

This is a pop up store, which has an interactive wall 50m long that is gesture track technology sensitive. It has a menu at one end, which is a record of all the people who have run in front of the wall. The person has to select anyone from the list of names and speeds on the menu according to his capability and race with that person in front of the wall. The wall will track the running of the person and store the speed and result of the race. If the person is able to beat the selected opponent then the winner replaces his name on the menu. This is a good and interactive way to make people run as well as keep a record of all the people who have actually visited the store. Also it will motivate people to try harder next time. There is also an option for them to share their results on Facebook and tweet them as well.nter Your Description Here

The interior consists of a wooden shelf which is visible from inside as well as outside. Since this is a pop-up store design it is very important to consider the view of the display from all angles.

The exterior is made from wood and glass. The shoe display shelf is visible from inside as well as outside because of glass. The modular set up of this pop up is quite simple, since it has been divided into 4 parts, which can be assembled easily. This can be set up near parks, beaches, lakes etc. whichever place people use to exercise and run.

I came to this final concept by using the process of creative thinking, iteration analysis and evaluation. Finally the concept that fulfilled the criteria developed from the brief was my final concept that I further iterated and developed.