This is a concept based on how exercise helps prevent breast cancer which was stated by in an article by the National Cancer Institute. Hence I worked on making a runner in the shape of the pink ribbon, which denotes “fight against breast cance.”
It is quite interactive as the user has to run on the pink path, while the system automatically reads the measurements and foot size and shows the correct shoe as per the measurements on the screen in front. I feel this concept can be used in other products for branding. It is enjoyable and very easy to use as all you have to do is to run on it!
Initial draft of the display.
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NIKE PINK RIBBON RUNNER
Aim: To develop an interactive display for NIKE supporting the concept of prevention of breast cancer with its background and brand identity.
Target Audience: This campaign should aim women from the age of 20-30 years who are a bit sporty and at the same time like to wear sports shoes everyday.
Background: Nike, the global icon for the athletic set. Anyone under the age of 20 probably thinks Nike has been around since the beginning of time, but in reality the story of Nike is only three decades old. While today’s consumers know Nike as a broad-based athletic footwear, equipment and apparel company, Nike’s beginning was rooted exclusively in shoes for elite distance runners.