This pavilion displays shoes for kids by BATA. The concept was centred around fairytales and castles.
The internal structure of the castle has been modified to create a pop-up store for BATA. The prince's room has been converted into the boy's section and the princess' room has been use to showcase the girl's shoe collection.
The grand treasury has been converted into the store room and the dinning area has been made into a conference room. Since in the trade fair the brands often take huge orders and sign big deals, there should be a place to sit and talk.
The model is on a base of 20/30 inches and has a height of 15 inches. This model has been made with acrylic, paper stickers, plastic toys, bottle caps, handmade paper etc.
These are posters, press ads, tags, floor sticker etc. to go with the campaign. The target audience for this campaign are kids from 5-10 years who live in a world of dreams and fantasy. It revolves around the concept of kids idealising cartoon characters.
Initial renders of the pavilion.
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BATA TRADE FAIR PAVILION
A display model of a double story pavilion done for the Trade Fair held in India.