Persona is an archetype you can use to help guide decisions about product features,? navigation, interactions, and even visual design.
Personas were defined for this project based on user research to help us put ourselves in the shoes of the user.
Persona - Aspiring Entrepreneur
Persona - Newbee Entrepreneur
The finalised design for the ipad magazine, based on the moodboard and explorations done.
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Small Business Advisor
The key goal of Yahoo Small Business Advisor was to provide “Ideas & Advice” that serve as a personalized digital information source to help entrepreneurs start, manage and grow their businesses.
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