![](https://s3images.coroflot.com/user_files/individual_files/561667_qswsvl0lyklknoeaiyrxmps9a.png)
![](https://s3images.coroflot.com/user_files/individual_files/561667_9yatvezlgknokb3alrat34qd5.png)
![](https://s3images.coroflot.com/user_files/individual_files/561667_a8wh0bfrvyunnz50dfdg2ebxo.jpg)
Persona is an archetype you can use to help guide decisions about product features,? navigation, interactions, and even visual design.
Personas were defined for this project based on user research to help us put ourselves in the shoes of the user.
![](https://s3images.coroflot.com/user_files/individual_files/561667_ii5zfzhyjf9k5rhmvtxd_t84t.jpg)
Persona - Aspiring Entrepreneur
![](https://s3images.coroflot.com/user_files/individual_files/561667_3b6iczrat2baqcqvnagq2ekfw.jpg)
Persona - Newbee Entrepreneur
![](https://s3images.coroflot.com/user_files/individual_files/561667_0tmze0lwor6gafj3amdwbgwl4.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/561667_quxq5rfm9ernb2mer6vmc27tq.png)
![](https://s3images.coroflot.com/user_files/individual_files/561667_5y8ql7d5yxzkrhqjyd2rng_5i.jpg)
The finalised design for the ipad magazine, based on the moodboard and explorations done.
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