Final major project at University 1.1.10-30.5.10 - To create a new vehicle within a new market for Bentley which they currently do not occupy, I looked into various vehicles which they dont currently compete with. This (SUV) became a more suitable option & I thought may also be a new and fresh Direction they could go in to also help boost sales, attracting new consumers, still keeping within the brand and styling cues from current models. To compete with the likes of the Q7s,Range rovers & cayennes.
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