gLike
provita
Each flavour of provita gives you the mood of the place the flavour originates from. This explains the textures and patterns of each packaging. The patterns are most dominating feature of the packaging, where as the food images will make you salivate for the specific flavour. The sweet chilli flavour will give you a feel of india, with it’s use of indian patterns and red representing the sweet chilli flavour and the beauty of india.
this fits into the target market as it is modern and organic. It gives each flavour its own character and makes the individual curious to try each flavour.
