ur first campaign for an iconic shoe brand that wanted to dial up its style creds. The ingedients: a host of the coolest and most comfortable footwear, a set of young and happening influencers; And what we get is a rampwalk in the middle of nowhere!
Our 5th in a row for Hero Bangladesh, on the occassion of their greates festival, Eid. A heartwarming and emotionally charged story of homecoming, laced with a soulful track that I felt really good penning down.
A fun launch film for Jivanjor's new identity. After all, nothing is certain except the strength of this amazing adhesive!
The Internet Saathi project is one of the biggest nationwide initiatives from Google, with the aim at reducing the gender divide by empowering rural women with internet access and education. This film is a celebration of this movement, and an urge for people to participate in this journey. And help women bridge distances in their everyday life.
When Baygon aerosol was pitted against the category leader HIT, we decided to take the competition head on, while announcing a key differentiating product promise in the most engaging and telegraphic way possible. A simple product promise delivered in a fun way!
When Google wanted to do its bit to support small businesses in India, here was a simple idea with a simple execution. Define the meaning of SMALL in people's lives, and how small businesses have catered to individual needs. And use the most popular internet influencers to narrate insightful anecdotes about their experiences. And how they are doing their bit to make small businesses strong.
This one was for Oppo's Reno 4 launch in India, when they wanted to tell the story of their boundary-less display. And they roped India's stalwart Academy Award winning filmmaker Guneet Monga and her story of going beyond boundaries. The story that inspired this inspirational storyteller and how it turned into a story of success.
Oppo wanted to launch it's Rno 3 Pro in the Indian market, and roped in celebrity photographer Dabboo Ratnani to tell its story of expertise. What unfolded was the creation of a back story, that tells us about the inspiration behind every shot captured by India's biggest Bollywood photographer. What goes behind, the glitz and the glitter? The shine and the shimmer? Find out what makes an expert.
The second in the series for Oppo Reno 3 Pro, this time with Vicky Kaushal and his story of what goes behind in making of an expert. Capturing epic behind-the-scenes moments to portray how a method actor goes about in preparing for his role, it paints a tough, gritty and realistic picture of what really goes behind in making an expert.
Merino Laminates protect your furniture from scratches and impact. And also from unwanted elements that cause them. After all, nobody cares about your furniture like you do! Based on this insight we created a series of two entertaining films for the hardware brand, that cut through the clutter and created a lasting impression.
The second in the series of Merino Laminates. With a different culprit, but the same result! Merino ensures that the gloss on your furniture remains undamaged, in spite of so many damaging elements around you.
A new campaign for Hamdard Safi - the 100-year-old skin purifier with proven benefits. And a bold an daring promise that was never before attempted in the category. The idea was to play on Safi's unpalatable, bitter taste and flip it around to contextualise the how great it is for your skin. A simple truth married to a product promise that yielded instant results for the brands. Sales shot up to astronomical numbers and new users more than doubled in a period of mere months. Proof that great advertising often works on brand truths, even if they are sometimes bitter to swallow.
Another in the series for Safi, this time catering to male audiences, In spite a different audience, the challenge is the same. And hence the promise remains - the bitter things in life that you might hate, are often great for you. The story of an aspiring gymnast and the one thing in life he hates - his coach. But how the hate makes him great at what he does. Another film that did brilliantly well from the brand, and cut through with its powerful depiction of struggle and glory.
A fun film bringing one of India's leading celeb couples Sushant Singh and Kriti Sanon together on screen. And also introducing a brand new youthful tonality for the brand Whirlpool.
The brand film for Vivo IPL 2017, bringing alive performers both on and off the field. Enjoy the spirit of cricket brought alive on a foreign shore, having been shot and produced in Miami. This commercial highlights Vivo's global credentials as one of the fastest growing smartphone brands in the world.
The launch commercial for Vivo V11, India's first smartphone with In-display Fingerprint Unlock. A path breaking feature brought alive by India's top celebrity Aamir Khan.
The second commercial for Vivo V11 starring Aamir Khan, bringing alive the awesome camera capabilities of the phone, through some purely brilliant moments.
A short digital video for Vivo V11 that showcases its high speed RAM and performance.
A shorter digital video for Vivo V11 that showcases the fast charging feature.
The first corporate campaign for Hero Motocorp in Bangladesh, launching the brand philosophy of Hero'r Desh Bangladesh - Bangladesh, the Nation of Heroes. The lyrics in Bangla were penned by me, and the campaigned catapulted the brand to the No.1 Motorcycle brand in the country within 4 months.
This film tells an emotional story about a moment of happiness during the biggest festival in the country of Bangladesh - Eid. One that captures the spirit of Hero and how it makes not only physical but emotional distances disappear.
NCELL - the biggest telecom player in the Nepalese market, was looking to relaunch itself with a new corporate identity. Having merged with the international telecom giant Axiata, they wanted to reassure the people of Nepal about their continued commitment. This is the beautiful story of a pair of twins growing and evolving together, symbolizing Ncell's long and dynamic association with Nepal.
When Ncell wanted to advertise that they are offering extra to every consumer, we made the twins come up with something extra inspiring!
Another sweet story of the Ncell twins, where one of them helps the other to reach out further than he ever imagined. Just the way Nepal has inspired Ncell to push its boundaries.
Another little anecdote in the life of our Nepalese twins, that symbolizes how a growing country inspired Ncell to develop innovative solutions.
CIC - Kenya's biggest insurance company, wanted to launch their new identity. Yet they wanted to retain their age-old promise 'We keep our word'. Here is a fresh take on what every individual stands for, and how CIC stands behind them.
Orange, one of the largest telecom companies in Kenya, wanted to announce its upgraded data bundles. Who better to deliver the message than the 'Youtube Athlete' Julius Yego - the Kenyan who became the World Javelin Champion with nothing but his guts, and the internet.
This is a fast-paced and action-packed demonstration of what Horlicks, the great nourishing beverage, helps kids achieve. It makes them tall, strong and sharp, so that they are ready for any challenge in life! A film for Horlicks Nigeria, produced and shot in Kenya.
When Horlicks wanted to launch in Sri Lanka, they needed to convey the 'milk plus more' story in a way that would convince the mother and empower the child. So here's a story of how an eight-year-old flies high with the power of Horlicks.
A social awareness campaign aimed at education adults in society how to keep they eyes and ears open and prevent child exploitation.
Horlicks wanted to launch its new Kesar Badam flavour with a bang. Watch how Chhote Sultan conquers his biggest enemy in style. And how little 'kings' can now finish their glass of milk in the yummiest and healthiest way possible.
Toshiba LED TV delivers maximum impact through minimal power consumption. A feature also demonstrated by the master cricketer Sachin Tendulkar. This hi-tech commercial brings out the impact performance of the TV in a dramatic way, also using never-before-seen camera angles to capture Sachin's strokeplay.
Toshiba Laptops have innovated in the category time and again, to keep ahead of competition. Another quality that's mirrored by its brand ambassador Sachin Tendulkar, the master cricketer. This commercial follows Sachin's unending quest for innovation and Toshiba's commitment to the same.
King's XI Punjab uses its mascots Rocky and Ranjit, the two lions, to highlight the fun way of playing cricket. It provides a new and innovative description of a common cricketing term, 'coaching' the audience on the King's way to play!
Airtel wanted to leverage its association with Kabali, one of the biggest releases of 2016 starring none other than the epic Rajnikant himself. And the only thing that comes close to the superpowers of Rajni sir... well, Airtel's superfast 4G network! Let their awesomeness unite!
Haldiram's Boletos is a unique perforated potato chip with empty spaces in between. So some of it means sense, and some of it's pure non-sense! This duality is brought alive by a fun double role - a spicy interaction between a lying politician and a sharp-tongued rogue.
Cyber-shot wanted to showcase its amazingly powerful zoom. See how Indian film celeb Deepika Padukone finds herself almost in the middle of all the action at the thumping Brazilian Carnival. 'Get into it' with a Sony Cyber-shot!
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Films Reel
These are some of the films I have written and visualised through my advertising career. They represent a cross--section of brands and product categories, languages and genres, that showcase my ability to understand and solve an advertising problem.
