Global Employer Brand Multi-channel Campaign
Global Employer Brand Multi-channel Campaign from Dawn Arbetello
Global Employer Brand Multi-channel Campaign

For this project I took an existing basic brand guide and expanded it to include a set of standardized imagery. To achieve the best results, I commissioned and directed a photo shoot to ensure we had on-brand imagery that also reflected the company's commitment to reflect its patients' diversity.
I also created a toolkit of examples and templates for internal use, as well as a process for requesting custom marketing materials.

Employer Brand Style Guide & Toolkit
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LinkedIn Sponsored Updates for Devens facility
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EXCERPT - Web Banner Templates
EXCERPT - Event Poster Templates
Crew Sheet for the photo shoot.
Tracking availability and cost for appropriate diversity of imagery
Shot list and style direction for BMS Films
EXCERPT - Diversity & Inclusion
Oncology Sales Campaign
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Global Employer Brand Multi-channel Campaign

For this project I took an existing basic brand guide and expanded it to include a set of standardized imagery. To achieve the best results, I commissioned and directed a photo shoot to ensure we had on-brand imagery that also reflected the company's commitment to reflect its patients' diversity.
I also created a toolkit of examples and templates for internal use, as well as a process for requesting custom marketing materials.

Available
Freelance, Full-time
Dawn Arbetello
Digital Marketing Consultant/Graphic Designer Tarpon Springs, FL