The Pereno Bottle Opener
The Pereno Bottle Opener from Avrami Rakovsky
The Pereno Bottle Opener

The Pereno - Exploration of the semiotics of form and function. Studied what social cues an object employs to describe its use to the user. The goal was to learn this subject and use it to manipulate the social cues to create an item that integrated the function into the beauty of the sculpture.

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The Pereno Bottle Opener

The Pereno - Exploration of the semiotics of form and function. Studied what social cues an object employs to describe its use to the user. The goal was to learn this subject and use it to manipulate the social cues to create an item that integrated the function into the beauty of the sculpture.

Avrami Rakovsky
Head of Design Department at American Built Arms Company Baltimore, MD