All Star Birthday - Identified open opportunities in the market for this product which also follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Confetti Birthday - Identified open market opportunities which followed the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Femanine Birthday - Identified open market opportunities which also follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Floral Celebration - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Everyday Celebrations - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Gratitude - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Ice Cream Celebration - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Just Because - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
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Paint Can Pals - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various confectionary items. Each product collection shows as a dynamic merchandising unit in the stores.
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Valentine's Day Cupcake Collection - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
Valentine's Day Collection - Identified open market opportunities which follows the gifting trend for bakery goods. Coordinated each product design to build a cohesive collection that accommodates various cake and cupcake sizes. Each product collection shows as a dynamic merchandising unit in the stores.
Trend Alert 2009 - Brief one-page overview of trends used in Bakery Crafts Product 2009.
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Product Ideation and Coordinator for Gifting Collections 2009
Azurdi Angelo
Creative Leader/Brand Innovator West Chester, OH