THE ENTRANCE AREA, WHERE THE RECEPTION DESK AND THE INTERIOR PYLON IS SEEN.
VARIO-WHEELZ, THE CLIENT HAD A TIE UP WITH A CHINESE COMPANY CALLED DAYANG MOTORS, WHOSE LOGO IS SEEN ON THE PYLON.
THE DISPLAY AREA, WITH VEHICLE RAMPS AND VEHICLE INFO STANDS IS SEEN.
A DISTINCT IDENTITY WAS EVOLVED USING THE COMPANY COLOURS, RED FOR CHINA AND BLUE FOR INDIA.
OVERALL INTEREST WAS ACCENTUATED BY FURNITURE AND LARGE GRAPHICS.
THE ENTRANCE VIEW FROM OUTSIDE.
THE PLAN WAS TO LAUNCH THE DAYANG MODELS ALL OVER INDIA, AND THE COMPANY WAS TARGETTING TO OPEN AROUND 700 SHOWROOMS IN A SPAN OF FOUR YEARS FROM DATE OF LAUNCH.
THE SHOWROOM AS SEEN FROM THE ROAD.
THIS PROJECT CAME TO AN END MID-WAY, AT CONCEPTS STAGE, PRIMARILY DUE TO CHANGE IN A GOVERNMENT POLICY ON IMPORTED TWO WHEELERS.
THE PROJECT WAS DONE IN BETWEEN 0CTOBER 2002 AND MARCH 2003.
THE OVERALL INTERIOR VIEW.
THE SHOWROOM SIZE IN THESE VIEWS IS A MID SIXED SHOWROOM BETWEEN 750-1200 SQ.FT.
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CONCEPTS FOR A CORPORATE IDENTITY