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Client: Wheat Thins Flatbread
Art Directed this spec campaign in collaboration with Creative Director/Copywriter, Amy Spizzo.
Concept: Complements.
A clean, fun, engaging campaign that allows the brand personality to come to life.
This concept communicates accompaniment in an unexpected way while prominently featuring the Flatbreads.
Some placement executions in store.
Ex: produce section, meat counter, specialty cheese aisle, shopping cart, and conveyor belt respectively.
