One of the most interesting projects Lasergun Factory had the pleasure to work on in the last leg of 2017 was assisting William Taylor Design with a comprehensive brand discovery program for Barbara Wilks’s firm - W Architecture + Landscape architecture.
LGF handled the bulk of the visual content including; site, identity and project bumper concepts.
Throughout the discovery process, it became clear that Barbara’s specialty is two-fold; Thought Leadership and the physically rendered Work.
To visually illustrate the two areas of expertise as separate identities, LGF utilized the idea of controlled particles; Thought Leadership (THEORY) is more playful and loose, while Work (PRACTICE) is more structured - a solidified representation of a project.
Finally, a conceptual site visual was created to illustrate how a user is directed when they visit the firm’s web presence.
