Forming Our Future is an employee engagement campaign, deriving its name from the ceramic forming process. The name’s visuals are nod to the periodic table—a third of which CoorsTek uses in its formulas. CoorsTek produces hundreds of custom products for a multitude of markets and clients. Likewise, the employees of CoorsTek are a diverse group bringing unique contributions towards CoorsTek’s success. Together, employees form the future of CoorsTek.
The campaign highlights the opportunities and benefits available to employees of CoorsTek.
As 80% of employees are direct labor and non-wired, printed posters are displayed in common areas alongside motion graphic videos shown on digital signage. Animated GIFs are posted to social channels Facebook, LinkedIn, and Yammer.
The Call to Action across all channels is for employees to submit their own positive stories. To date the campaign has garnered hundreds of submissions that are subsequently shared through the campaign.
