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CoorsTek Brand Identity Quadrants
The brand identity quadrants organize various stakeholders and corresponding brand identity tones and styles. All quadrants are complimentary to one another. But the leading quadrant is the holistic, external quadrant. All other quadrants are supplementary, building on the leading quadrant.
The creative team has advanced the brand identity from a limited set of rules to a vibrant expression of the dynamic and compelling personality of CoorsTek.
