i3 challenge
Concept – i3 Challenge
Rationale
We encourage individuals to inspire, imagine and innovate; however, it is when we bring the individual ideas and skills together that we excel.
(NOTE: The order of the “i” words has been rearranged (imagine, inspire, innovate), and “we excel” has been updated to “we change lives.”)
This interesting imagery signifies that the ordinary can transform into something extraordinary—something that casts a large shadow, has a sizable footprint and reaches new heights
Media's use
AR (augmented Reality)
QR (Quick Response)
Crowd Sourcing
VR (Virtual Reality)
