Anne Cadel

Developed multiple concepts for Medicare ad and signage campaign aimed at government employees.

Developed multiple concepts for Medicare ad and signage campaign aimed at government employees.

Created new packaging for 30-year old chamber music organization incorporating client-supplied imagery. Designed for both online catalogue and to be printed on demand.

Volvo Cars: I was tasked with refreshing the look of these informational printed documents while maintaining the established corporate identity. The project also included redesigning the charts to present the data in a cleaner, more accessible visual style.

Marketing for theatrical production. Created image and designed all marketing materials: flyer created for distribution via pdf and snail mail program cover email marketing campaign: with copywriter created campaign (using MailChimp) incorporating a different dining room chair on each piece

WGA 59th Annual Awards - For the first time the Writers Guild was hosting their annual awards event at a theater. I used a curtain to allude to the stage and a moon in the sky to reinforce the "moonlighting" theme. This look was then applied to the announcement, invitation, ticket, 50 page program, and posters.

WGA 61st Annual Awards - Using the awards statue as a starting point, I added a gold fabric-like background for a touch of elegance used in various configurations for the multiple piece project.

Cooper Hospital Bi-Lingual Newsletter - Prototype for a bi-lingual newsletter. The goal was to present the hospital as a friendly place to a local population generally averse to seeking medical attention.

Corporate Audio CD

HUSH Brochure - Pharmaceutical hypertension campaign aimed at minority communities and healthcare professionals.

HUSH Campaign - Various print materials, branded with a custom logo, for hypertension awareness campaign by pharmaceutical company.

WGA Negotiations Brochure - The Writers Guild wanted to brand the information it dispensed to its membership regarding lengthy contract talks. The consistent photo imagery and bright color palette that I selected made each piece of the campaign instantly recognizable as news about the negotiations.

WGA Calendar - Calendar sent to Guild members during contract negotiations.

WGA Newsletter - Newsletter with latest contract negotiation information sent to membership.

WGA faux DVD package - Mock DVD sleeve explaining the current status regarding writer's share of the revenues from DVD sales.

Healthy Mothers, Healthy Babies Brochure - Community based initiative aimed at young minority women informing them of services that are available to help them through pregnancy.

Healthy Mothers, Healthy Babies Signage - Signage designed for train and bus stations for campaign.