Anne Clark

Heineken Video Storyboards - Working with Euro RSCG, I concepted and designed storyboards for Heineken, to promote their digital strategy at a major liquor distributor's conference. The final video will be shown at the NDC conference in Miami in March 2010.

Don Julio brand portfolio and website - Don Julio needed a promotional website to introduce their tequila to the US market. While working at Dotglu, part of Kirshenbaum Bond, as an Associate Creative Director I helped develop the Don Julio website as well as updated the brand portfolio on Diageo's main website thebar.com. Both the site and media related to the brand's US launch focused on authenticity and the process of how the product is developed. The site, donjulio.com, and the brand portfolio, at thebar.com launched Spring 2008.

Godiva Valentine's Day Microsite - Freelancing with Team Digital, I created the visual design of a Valentine's Day microsite for Godiva. Using Facebook Connect or Email people could send virutal valentine's to their friends or loved ones. People could choose a series of valentine e-cards with various messages. The site included a shop to display specialty items for the holiday. The site launched mid January and ran until Valentine's Day 2010.

I Can't Believe It's Not Butter Re-Design - While an Associate Creative Director at Story Worldwide, I helped develop a new campaign idea for Unilver's I Can't Believe Its Not Butter brand focused on the idea "Now that you know better." The campaign would take a nostalgic look at all kinds of ways we now "know better" and mock nutritional ideas of the 1950s. The microsite showed a modern mom inside a 1950s world discussing how she now knows more about nutrition for her family.

Wendy's website - In early 2008 Wendy's chose Kirshenaum Bond as its lead advertising agency of record for all Wendy's marketing including TV, radio, print and web. As an ACD at Dotglu, the interactive side of KB, I directed the interactive initiatives for Wendy's including updates to the wendys.com site, banner campaigns for each product launch and a CRM email initiative.

Guinness' 250th Anniversary Sweepstakes - While freelancing at TribalDDB, I developed the interactive part of a campaign centered around Guinness's 250th Anniversary Celebration. A sweepstakes allows users to win a free trip to Dublin to celebrate. Design included a microsite, updates to the Guinness.com site and emails.