Anne Clark

Volvo.com Redesign - As a freelancer at Euro RSCG, I worked on several projects for Volvo. The work involved a re-design of the international Volvo site. Design involved experiential sections where users could create their ideal car and application oriented areas where users could for example search for used cars.

The Jet & Drive Giveaway from JetBlue & Hertz - Working with Team Digital, I designed all visuals for a microsite promoting a new partnership between JetBlue and Hertz. To promote this they launched a Giveaway called Jet & Drive, where people could win free trips and discounts on car rentals and plane tickets. Along with the site I designed emails, banners, another site focused on bloggers and oversaw the design of a mobile kiosk game at JFK airport. The campaign launches October 2009.

BMW Diesel Experience - As an Associate Creative Director at Dotglu, part of Kirshenbaum Bond, my team worked on creating the concept and design for the launch of BMW's diesel cars. To promote this new technology an experiential site was developed where when the user enters they are shown the dirty smoke surrounding an old decaying engine, which most likely fits with their current beliefs. As the user interacts with the content the air is cleaned, effectively clearing away their misconceptions about diesel engines.

Cadillac interactive advertising - While working as a Senior Art Director in 2005 at Arc Worldwide, I worked on several interactive advertising campaigns for Cadillac. Several of the promotions were for their new CTS model and along with banners and landing pages, I created specific informational areas on leading auto sites such as Edmunds.com.