INSPIRATION BOARD -
Sam Edelman is a well established shoe brand known for their signature logo inside the sole. Tasked with creating a core jewelry collection, three recognizable elements established in their shoe designs were carried over to bridge the products: the logo placement, V element and material choices.
Sam Edelman Core Collection bangle in base metal with imitation leather and resin. Retail at department stores from $45 - 95.
Sam Edelman Core Collection Fringe necklace and Y necklace in base metal with imitation gold plating. Retail at department stores $45 - 65.
Sam Edelman Core Collection Front/Back earrings in base metal with imitation rhodium and gold plating. Retail at department store for $35.
Sam Edelman Core Collection Huggie earrings in base metal with imitation gold plating. Retail at department stores for $35.
Sam Edelman Core Collection Crescent ear crawler in base metal with imitation rhodium and CZ. Retail at department stores for $45.
Sam Edelman Core Collection Tribe Slider Collar/Necklace in base metal with imitation rhodium/gold and ultra suede ribbon. Retail at department stores for $65.
Sam Edelman Core Collection Double Arrow Bar Necklace with and without fringe in base metal with imitation rhodium and imitation gold. Retail at department stores at $45.
Sam Edelman Core Collection bracelet in base metal with imitation gold plating and faux leather band. Retail at department stores for $65 - 95.
Sam Edelman Arrow bangle in base metal with imitation gold plate.
Sam Edelman Y necklace series in base metal with imitation gold plate and synthetic stones.
Base metal earring studs design with imitation 18K plating and synthetic stones.
Sam Edelman Core Collection V element design concept board
gLike
Sam Edelman
Develop Core Collection for Sam Edelman jewelry which complements their existing trendy/playful DNA for footwear. Base metal costume jewelry, target age range18 - 35, retail $20 - $65.
