SS14 is a gradual next step to FW13, where we explored newer design ideas, fabric bases & method of putting a collection together. The collection has got a fabulous review & this gives us confidence to pick our next step SS 14.
Here I have outlined FREECULTR's Design brief for the coming season. SS 14 follows FW13, Urban traveler is taken forward with ACROSS AMERICA (a travel line); Style shot becomes STREET STYLE (young trendy urban collection focusing on collecting experiences); Adrenaline Rush moves on to ON THE WATER (a sporty story focusing on summer friendly water sports but with a totally new method); Military our small capsule collection focusing on catching attention gets a new next gen, a totally different story called URBAN CRAFT (which focuses to take FREECULTR to new height in terms of fabric, print exploration, here we get CRAFTY & DREAMY)
PS- this is an original design brief which got approved by management without any change. Stylesight has been a great help
