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FW 13/14 (brief highlight) Mood, Inspiration, Collection plan, Design detail
A brief highlight of my work of FW 13/14 for FREECULTR, a Lifestyle Basic, Premium brand, launched 2 years ago. for this season we explored newer design ideas, fabric bases & method of putting a collection together. For the first time, FREECULTR went story method & explored a more international way of presenting a collection. We heavily focused on our bestsellers along with exploring lot of new design ideas. The collection has got a fabulous review & this gives us confidence to pick our next step SS 14.
