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HDFC Life - Life Rewards - Gamification Concept

As the creator of the Tree of Health feature for the HDFC Life app, I led the development of a tool to engage and motivate users to prioritize their well-being. Collaborating with a team of health professionals, we integrated resources and interactive activities to encourage daily healthy choices.

**Key Contributions:**
- Designed the virtual tree as a symbol of health progress, incorporating gamification elements.
- Curated health activities for users to earn coins and grow their virtual tree.
- Implemented visual reminders, such as wilting trees, to keep users accountable.
- Created a points-based reward system to incentivize healthy living.
- Included expert advice and tips from health professionals.

**Impact:**
- Enhanced user engagement through gamification.
- Facilitated better health outcomes by encouraging consistent healthy activities.
- Provided users with a visual representation of their health journey.

Available
Full-time
Aniket Pathak
Head UI UX Mumbai, India