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Audi Design Competition
The objective was to design a car specifically looking at the Indian context, and make Audi ready for the new market that it expects in 2015, after the economy boom that's expected to happen in India then. The target audience was given as the young generation (25-35yrs) looking at Luxury cars of the C-Segment. The key words were Sporty, Progressive and Sophisticated and following Audi's design language and feasibility was of utmost importance.