Electrolux Icon® Consumer Promotion - Electrolux wanted a new look for their consumer promotion materials that gave each product line its own identity but adhered to brand guidelines. I set a standard look for Electrolux ICON® using a monochromatic color palette reflected in the sophisticated photography and design elements to established it as the elite product. Electrolux was treated with fresh, bright colors, product-focused photography and feature copy that reflected the premium brand.
Electrolux Consumer Promotion - Electrolux wanted a new look for their consumer promotion materials that gave each product line its own identity but adhered to brand guidelines. I set a standard look for Electrolux ICON® using a monochromatic color palette reflected in the sophisticated photography and design elements to established it as the elite product. Electrolux was treated with fresh, bright colors, product-focused photography and feature copy that reflected the premium brand.
WineStyles 5 for $75 Campaign - WineStyles 5 for $75 consumer promotion. Promotion consisted of a banner, counter card, window decals, shelf talker, bag stuffer, postcard and HTML e-mail template.
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Electrolux Icon® Consumer Promotion Poster
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Electrolux Icon® Consumer Promotion Counter Card
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Electrolux Awards Promotion Cards - Promotional cards detailing the awards received for each of Electrolux's appliance were included in a mailing to dealers and key influencers.
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