urbanspring - urbanspring is a campaign to bring more nature into the city by helping people learn how to grow gardens, incorporate more nature into their homes and offices, install roofgardens and generate awareness for environmental issues.
I designed and produced all campaign materials as well as wrote all copy included in the pieces. This was my senior BFA project.
urbanspring division logos - Urbanspring had three areas of focus: Container gardens, community gardens, and roof gardens. Each of these divisions provided programs, seminars, classes, informational materials, tools and experts to the public free of charge.
informational graphics used on seed packages, maps, and growing guides
urbanspring poster series
urbanspring poster series - Awareness Poster
A bad mood negatively affects
your decisions and actions.
Solution:
Spend some time with nature.
Being in a bad mood can cause
you to make decisions or act in
ways you wouldn’t have had you
been in a better mood.
Flowers and plants have an immediate
and lasting positive effect on how we
feel and react. Research shows that
people who receive flowers or plants
enjoy a more positive mood for a full
3 days after receiving them.
urbanspring poster series - Awareness poster.
Ugly workplaces result in
reduced productivity.
Solution:
Introduce nature into the
working environment.
Environments lacking in visual
appeal contribute to the inability
to concentrate, focus, and perform
tasks efficiently. Introducing plants
into the working environment is an
easy and cost-effective way to enhance
the interior decor of an indoor space.
urbanspring poster series - Awareness Posters
The air indoors is 5 to 7 times
more polluted than the air outdoors.
Solution:
Bring nature indoors.
Pollutants accumulate indoors
due to poor ventilation and circulation.
Bringing in a few plants is an easy way
refresh indoor air. Plants are nature's
air purifiers, filtering out unpleasant
smells, harmful toxins, and pollutants.
urbanspring promotional materials - One of urbanspring's objectives is to inform people of the many benefits interaction with nature has on both the environment and people. This piece would be set out in a public space, free for the taking by people strolling by. It would introduce urbanspring to them as well as give them a free plant and information to take care of it. Each plant would have one card.
urbanspring indoor plant kit - This free kit comes with everything you would need to grow your own plant.
urbanspring bulb seed packets
urbanspring bulb seed packages
urbanspring roofgardens seminar kit
urbanspring roofgardens invitation - Invitation created to look like a seed package, proposing to grow your energy savings with roofgardens.
urbanspring garden guide book - Guide book that is completely customizable to your garden by filling out an online form. It would map out your garden, give you vegetable options that are specific to your region and climate, and also include information on each plant.
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