University of West Florida Summer Recruitment Campaign
This was a campaign put concepted and put together for the University of West Florida's 2014 summer recruitment. The provost requested pieces that were fun and type driven. I came up with the idea of 'The Best Kind of Summer School' to help potential students look at summer school in a better light than the usual bad vibe summer school would get in grade school. I chose to use vector graphics to balance with the type setting chosen and not distract from the message, but to also provide a base of visually interesting art pieces that could be used across various sizes of art boards.
